01
The challenge
A nationally recognised paint and coatings brand had the brand awareness but needed digital infrastructure and search visibility that translated recognition into actual sales — across both trade professionals and everyday consumers.
Paint & coatings · South AfricaCase 10 / 18
Shaped by Vox Dei
Duram
00 / Overview
Digital platform and SEO strategy for one of South Africa's most recognised paint and coatings brands — built to drive sales, not just awareness.
02
What we made
- 01Built the digital platform and consumer experience for a multi-audience product range.
- 02Executed an SEO strategy focused on high-intent product and category queries that drive purchase decisions.
- 03Worked across product discovery, specification, and the conversion paths that move browsers to buyers.
03
What changed
Outcome 01
A digital presence with the reach and clarity to support actual sales outcomes, not just brand visibility.
Outcome 02
Improved organic search performance across category and product-level queries.
Outcome 03
Evidence of Vox Dei tying digital execution directly to commercial results.
Next case · 11
Cause brand · South Africa
Rhinotears
