Rhinotears

Rhino poaching reached crisis point in South Africa — and Rhino Tears wine was launched in 2014 to raise funds for conservation efforts inside the country's national parks. The digital challenge was making the cause feel urgent and credible while making the wine feel worth buying on its own merits.

• Built the brand and product platform for a cause-driven wine label.
• Worked across conservation storytelling, product presentation, and the emotional arc that turns awareness into purchase.
• Kept the mission front and centre without letting it overwhelm the product.

• A digital presence that makes the cause legible and the product desirable — in the same breath.
• Evidence of Vox Dei working where brand purpose and commercial intent have to coexist without compromise.
• A sharp case for mission-driven brands that need to convert belief into behaviour.