Shaped by Vox Dei
00 / Overview
Digital presence for a wine brand born out of a conservation crisis — every bottle sold funds the fight against rhino poaching in South Africa's national parks.
The signal
“Purpose needs a platform that makes the cause feel urgent and the product feel worth buying.”View Rhinotears
Rhino poaching reached crisis point in South Africa — and Rhino Tears wine was launched in 2014 to raise funds for conservation efforts inside the country's national parks. The digital challenge was making the cause feel urgent and credible while making the wine feel worth buying on its own merits.
A digital presence that makes the cause legible and the product desirable — in the same breath.
Evidence of Vox Dei working where brand purpose and commercial intent have to coexist without compromise.
A sharp case for mission-driven brands that need to convert belief into behaviour.
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Hospitality · South Africa
